The Project
- To give fans the opportunity to get to know the Irish women’s team better in the lead up and during the TikTok Women’s Six Nations.
- Create short social videos featuring players in a 30 second challenge of light hearted questions for Vodafone’s Instagram page.
- Create short social videos of players competing in challenges including the cross bar challenge.
The Results
A successful series of highly engaging social media videos used across Vodafone’s social media channels used in the run up to and during the TikTok Women’s Six Nations 2023.